My advertisement is basically marketing a deadly virus. While most of the ads you see on tv market products such as deodorant, make-up, beer, etc. This ad markets something that will destroy your life. In the ad is wonder woman, a superhero of great power, lying helpless and sickly on a hospital bed with a look of apathy on her face. She is in her trademark uniform, attached to an IV, and the words "AIDS makes us equal" as a caption on the bottom of the ad. I suppose the argument of this ad is saying that, while everyone is different, AIDS is the common thing that makes us equal. We are all vulnerable to it, and once diagnosed, its a fight you can't win that saps your strength and life. The intertextuality of this ad uses wonder woman as an AIDS victim because it projects the image of a mighty heroine with super powers and seemingly no weaknesses as a normal human being. If it had just an average joe in the ad, no one would think much of it. Having wonder woman there is more powerful just because of the reputation she has throughout popular culture.
Friday, October 30, 2009
Friday, October 23, 2009
10/23/09 Reading the Gaze
For this week's blog post, I will write about the reading on p220-226 Reading the Gaze: Gender Roles in Advertising. After reading and viewing the advertisements, I was most interested in learning how "the gaze" is primarily determined on how the position of the person in the ad is viewed by the reader. I was surprised by how much sex appeal is included in some of the advertisements, not just in the reading but everywhere in general. As for the article, I agreed with the author when he said that the way the person in the advertisement is looking at the reader, plays a big part in the social relationship that the viewer forms with the ad. ex.) a smile asks the reader to enter a a relation of social affinity with them. I didn't disagree with anything since the info was based on actual advertisements. This article was well developed in the sense that it proved how gender roles in advertising does in fact play a huge role in marketing.
Sunday, October 18, 2009
Tuesday, October 6, 2009
10/06/09 CD Project Ideas
For the second essay/project we're doing in this class, I decided to put together the CD Package. I chose this over the Movie package because it seemed like a better, more practical way to get my ideas across. Plus it would seem sort of fun to think of song titles about your life and whatnot. This project gives us a way for us to showcase our creative and aesthetic side, and does so in an enjoyable way. As for the CD cover and liner notes, I'll use some time during fall break to look into some CD's I own and draw examples from there.
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